VISUAL EXPLORATION:

IPA DOGMA

We created the IPA DAY dogma explain the rules and what we hold to be true about celebrating IPA Day.

1. Thou shalt not kill a 6-pack alone. 

2. Thou mustn’t dilute thy nectar of the gods with water.

3. Thou shalt raise thy mason jars high, and tip thy bartender high as well.

4. Thou shalt not spill a drop or thou must buy the
   next round.

5. Thou shalt not covet thy neighbor’s fruity drink.

6. Honor IPA Day and keep it free of toil and seltzers.

7. Thou shalt not be a mooch, Steve.

8. Do not shame or feel ashamed of thy beer belly. For thine belly is a sign of the beeriest beer-lievers.

9. If thou awakenest hungeth over, thou shalt quench thy thirst with thy hair of thy dog.

10. Thou shalt not cast thy empty bottles out. There’s a recycling bin right there, man.

SHOW YOUR FAITH

Stickers and profile lifters

THY HOLY FILTER

We created an IG filter that surrounds you with holy light and gives you an IPA crown of flowers bottlecaps. We’ll release it in the final days leading up to IPA Day.