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WAFFLEHOUSE AFTERDARK

Making Waffle House your after-party destination.

Waffle House wants to encourage the late night party crowd to stop by before the day is done. This active social campaign creates a communication pipe line between Waffle House and the consumer.

Make your AfterDark Confessions on Instagram @wafflehouse

Conversation prompts printed on napkins help get the confessions started.

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Art Direction and Copywriting by Clive Neish